Blick : Pulse of the Times (Unreleased Project)
Roles: Sonic Strategist, Creative Director, Senior Sound Designer, Lead Composer
Context
Switzerland's best-known media brand was rebuilding as a digital-first identity for 4.6 million readers. A sonic identity was part of that transformation from the start.
Cultural Insight
Blick lives in constant tension between urgency and credibility. The sonic system had to hold both. A cultural observation guided the direction: Swiss spoon playing, a folk tradition reappearing in contemporary culture. Heritage and immediacy, grounded in Swiss identity, built for digital.
Sonic Solution
The system expands into five sound logo variants for key editorial lines: Young Audiences, Swiss Folklore, Politics, Sports, and News, allowing tonal flexibility within a coherent identity.
It further extends into UX sound (startup, notifications, toggles), podcast packaging (intros, bumpers, outros), and motion toolkit SFX, ensuring consistency across product, content, and digital touchpoints.
Sonic System
Sound & Motion Toolkit
UX Sounds for App
Podcast Packaging
Credits:
Agency: WESOUND
Project Owner & Head of Design: Lars Ohlendorf