EVZ: The sound of the three-time Swiss ice hockey champion
Roles: Sonic Strategist · Creative Director · Senior Sound Designer · Lead Composer
Context
EV Zug sought to transform its vision “Meh als Iissport” (More than just ice sport) into a distinctive sonic identity. The ambition was to create a flexible sound system that extends beyond the arena, strengthening the club across live experiences, digital content, podcasts, and fan engagement.
cultural insight
"Meh als Iissport" called for a sound that represented more than the game itself. We found that expression by combining the unmistakable character of traditional Swiss instruments, such as the alphorn, Schwyzerörgeli, and Chlefeli, with contemporary production and the energy of ice hockey. Rather than treating heritage as nostalgia, the system reinterprets it as a modern expression of confidence, precision, and place.
Sonic solution
We developed a modular sonic identity spanning a sound logo, brand music, live arena experiences, social media, and podcast packaging, creating a cohesive system that adapts across touchpoints while staying unmistakably EV Zug.
Sonic system
Sound Logo
Countdown for the Arena
Music for Tutorials and IVR
Music Packaging: Man of Match
Music Packaging: Hall of Fame
Podcast Packaging
Credits:
Agency: WESOUND
Composers: Peter Aslanidis, Paul Louis, Federico Truzzi, Kids in a Candy Store