girocard: 8.3 Billion Moments of Trust
Roles: Sonic Strategist · Creative Director · Senior Sound Designer · Haptics Designer
Making-off available only in German: https://www.youtube.com/watch?v=EIoNsX38Lnw&t=4s
Context
Germany's most-used payment method had no distinct brand presence at its most critical moment. 8.3 billion transactions a year going unowned.
Strategy
One sound, two roles: sonic logo for campaigns, UX sound for the terminal. The payment moment became the campaign. The sound, the hero.
Sonic Solution
A confirmation system of sound, haptics, and animation replaced generic payment beeps with a distinctive, ownable brand moment. Activating, and forward-thinking, yet effortlessly balanced. Every transaction becomes instantly recognizable as girocard, without ever asking for attention.
Multimodal Design System
Use Cases
Real Use Case in Terminal
UX/Sound Logo in Campaign
Credits:
Client: girocard
Agency: WESOUND
Project Owner & Head of Design: Lars Ohlendorf